The Georgia Peach Symposium is an established and well-respected Media Platform that offers Community Outreach, and Public Relations Services focused on a proactive news media strategy that seizes opportunities for optimizing effective Media Outreach, Message Dissemination, Monitoring, and Analysis. We bring something unique to the table by employing experts in economic development, social outreach, media relations, and digital and social media in addition to our policy experts, so our approaches are creative, strategic, individualized, and “out-of-the-box.” Additionally, as a symposium, we meet with our interest groups, present information, discuss issues and trends and make recommendations for a specific course of action to follow up with the appropriate steps to facilitate results actualization.
Strategic Communications Specialists focusing on the means, the plans, goals, practices, and tools by which our clients can deliver consistent messages about their mission and values
We provide political strategy, campaign media planning and relations, advertising placement, social marketing, and crisis management and can leverage all of these services to succeed in a campaign. The depth and breadth of our expertise is an asset to our clients. We increase your organization’s understanding of the community you serve by:
- Enhancing the community's general knowledge of your organization's mission
- Developing and Maintaining partnerships in a mutually beneficial way
- Coordinating your outreach to community members
- Setting objectives for outreach efforts
- Engaging your Team in outreach efforts
Working with clients, we help identify and articulate their organizational goals, develop strategies and structure the ‘blueprint’ to undertake the practical tasks to help the organization utilize storytelling to achieve their goals. We deliver consistent, high-quality public relations services because that is the primary focus of our company. By focusing on community outreach, media interactivity, and public relations and by further focusing on serious business conversations instead of simple promotions or publicity, our services become more valuable because they directly contribute to each client’s organization’s reputation and overall success. Digital analytics allow us to evaluate message responses based on intelligence from research, monitoring, and analytics to complement our vast impact. From this, we can quickly pivot to update and modify web-based communications and overall strategy.
Our thriving community relations program fosters dialogue rather than a one-way conversation. It draws stakeholders and interested parties into a conversation that results in a shared vision. We identify individual needs and tailor campaigns to address those needs. Our creative techniques foster collaboration and identify shared values, concepts, and goals. We develop extensive media lists, craft intriguing news releases, pitch stories to media platform audiences and other media outlets with established and healthy relationships. Our Team has worked with print, radio, television, and specialty news outlets throughout the City, State, and national footprints as well to obtain fair, accurate, and comprehensive coverage of our client’s projects, as well as supportive editorial mentions.
We design strategic public relations programs for multiple focus areas.
CORPORATE
Critical aspects of the corporate practice include precisely identifying the needs, conducting research, benchmarking, goal-setting, establishing measurement criteria for the public relations program, implementing the full range of needed tactics to achieve the goals, and evaluating program success, and more.
BRANDING
The branding practice ensures that critical messages are carried out throughout the organization. The brand message and brand experience are entirely consistent with external and internal audiences every step of the way.
MEDIA RELATIONS
Our media relations practice team connections comprise former journalists who bring substantial hands-on experience as a print and broadcast reporters to your mission. Our team guides and helps clients shape media messages, train for media interviews, and proactively handle the news media for the best possible outcomes.
EDITORIAL
Developing and expressing messages is fundamental to public relations initiatives, and our editorial practice focuses on word choice and message development. We also provide editorial services such as writing communications material content and executive speechwriting.
Public-Private Partnership Projects
Our Public-Private Partnership Projects practice specializes in generating favorable response and action at all stages of the process. Message development, media relations, grassroots outreach, civic groups, politicians, and citizens, digital strategies, and much more are components of this practice.
Issues Management
Our issues management practice focuses on advancing client goals by identifying issues that present opportunities or obstacles and then developing strategies to maximize the former and overcome the latter.
Employee Management
The focus of the employee engagement practice is strengthening communications between a company and its employees, enhancing employee satisfaction levels, and eroding the impact of third-party interference in the company-employee relationship.
Diversity Affairs
Communicating effectively with diverse audiences has become essential for many companies, for whom the workforce, stakeholder, and customer base is now comprised of many demographic segments. We bring you proven success in effectively reaching out to diverse audiences through various tactics, including targeted media relations, grassroots activities, and much more.
marketing
This practice area integrates public relations tactics into the overall marketing program, ensuring that marketing and public relations messages are compatible, leveraging the marketing program with tactics such as media relations and special events. It creates a climate of "sales relations," in which public relations helps make targets more receptive to the sales message, incorporating diversity messaging into the marketing program if appropriate, and more.
Social Impact Marketing
Our social impact marketing practice seeks to bring about measurable changes in social behavior and public opinion. We founded the practice because clients have increasingly asked for our assistance in creating a long-term substantive impact on broad social issues. The social impact marketing practice goes beyond traditional public relations techniques to bring together various tactics such as research, diversity affairs, grassroots, coalition-building, strategic advertising, and much more.
Mature Market
Our Mature Market Practice specializes in services to senior living communities and related services and products for the mature market, including health care, assistive devices such as hearing aids, financial products, and much more. Honors have recognized our success in this arena in the National Mature Media Awards, the nation's leading senior public relations and marketing competition. Our actions also reflect our deep understanding of the industry.
Crisis Management
In today's world of the 24-hour news cycle and instant communications among individuals, planning for and managing crises is more imperative than ever. Our crisis management practice guides organizations in planning for crises, training for crisis scenarios, and assisting on-site during and after emergencies.
Customer Satisfaction
As a public relations firm with decades of experience regarding public perceptions, expectations, and issues, we've developed specific tools to help companies face customer satisfaction challenges. We conduct in-depth post-transaction follow-up calls to ensure complete customer satisfaction. We facilitate customer focus groups to determine issues and perceptions.
